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The website recycleapp.co.uk states the following, "REAL-TIME REPORTING and RECYCLING FOR LOCAL AUTHORITIES." We viewed that the website also said " Get in touch - salesmy-mo." It also said " Is an off the shelf multi platform mobile application system created specifically for providing cost effective Reporting and Messaging, Environmental, Waste and Recycling services for residents of local councils in the UK. Working in conjunction with several councils and with considerable feedback from our users, we have been able to create a complete, tested and reliable system for your needs." The header had cost effective as the highest ranking search term. This keyword is followed by waste strategy, waste performance effeciency grants, and wpeg which isn't as urgent as cost effective. The other words they used was la. local authority is included but might not be viewed by web engines.